Early 2026. The United States goes to war with Iran. Oil prices spike. And somewhere in a car showroom, the future of electric vehicles quietly shifts direction.
Early 2026. The United States goes to war with Iran. Oil prices spike. And somewhere in a car showroom, the future of electric vehicles quietly shifts direction.
That’s the story I unpack in this episode — applying my Leadership, Culture, Process and Technology framework to one of the more surprising ripple effects of the US-Iran conflict.
On the surface, it’s a geopolitical story. But what it actually reveals is how leadership decisions — made in rally halls and executive offices — reshape culture, dismantle process, and ultimately determine where technology does and doesn’t flourish.
The technology wasn’t the problem. The batteries existed. The motors existed. The software existed. What changed wasn’t capability. It was the conditions created around it.
And while one country took the off-ramp, another accelerated.
Worth seven minutes of your time.
Being Arthur 